Gold hits record highs, with jewelry over 830 yuan/gram; future trends remain divided.

Gold Prices Hit Record Highs, Pure Gold Jewelry Exceeds 830 Yuan/Gram

On January 22, gold prices continued to rise, reaching new record highs. As of press time, the COMEX gold price was at $2,762 per ounce, the highest level in nearly two months. Meanwhile, the main contract price of Shanghai gold broke through 645 yuan/gram, setting another record high. As a result, domestic gold jewelry prices have also seen a significant increase. Chow Tai Fook's pure gold price was reported at 833 yuan/gram, with brands such as Lao Feng Xiang, Chow Tai Lok, and Chow Sang Sang all exceeding 830 yuan/gram.

Gold Products Sell Well, "New Year Gold" Becomes a Hot Topic for Spring Festival Consumption

During the Spring Festival, many banks and brands have introduced gold-themed products. State-owned banks like China Construction Bank, Industrial and Commercial Bank of China, and Bank of China launched special products such as the "2025 Year of the Snake Gold Banknotes" and "Golden Lucky Money," attracting a large number of consumers. These gold products are mostly made in 1-gram units, crafted into forms like New Year's money notes and red envelopes, with prices ranging from a few hundred to over a thousand yuan, becoming popular holiday gifts.

Gold's Strong Performance in 2024, Annual Increase Exceeds 27%

Looking at the market performance over the past year, gold prices have shown a strong upward trend. Taking the New York Mercantile Exchange (COMEX) gold futures main February contract as an example, its opening price at the beginning of 2024 was $2,072 per ounce, reaching a closing price of $2,640 at the end of the year, with an annual increase of over 27%.

Experts Predict: Gold Prices Could Break Through the $3,000 Barrier

Opinions on the gold trend for 2025 among market experts vary. Eric Strand, founder of AuAg Funds, stated in his annual outlook report that gold prices are expected to break the $3,000 barrier during the year, potentially reaching $3,300. He believes that the new Trump administration may adopt looser monetary policies and stimulus plans, which will support gold prices.

In contrast, Li Chao, Chief Economist at Zheshang Securities, noted that in the short term, stabilization of the US dollar and US Treasury rates may pose resistance to further increases in gold prices. However, in the medium to long term, global geopolitical instability and potential US reflation pressures might still provide momentum for gold's long-term rise.

Short-term Gold Price Fluctuations, Market Risks Worth Attention

Though gold is considered a safe-haven asset, its short-term volatility risks should not be overlooked. Guangyin International's analysis indicates that recent significant fluctuations in gold prices are mainly influenced by expectations of interest rate cuts, changes in inflation expectations, and easing geopolitical tensions. Additionally, hawkish remarks from Federal Reserve officials and a rebound in the US dollar have also suppressed gold prices.

Zhou Maohua, a macro researcher at China Everbright Bank's financial markets department, noted that the current gold price faces a mixed array of bullish and bearish factors, making the outlook unclear. He predicts that in the short term, the gold market will enter a high volatility phase, and investors should remain cautious. He advises investors to view gold's safe-haven attributes rationally, diversify their investment portfolios to spread risk, and adjust gold holding strategies in response to market changes.

Complex Prospects for the Gold Market, A Mix of Bullish and Bearish Factors

As gold prices continue to hit new highs, market disagreements over its future trend have intensified. In the short term, movements in the US dollar, interest rate levels, and geopolitical changes will continue to dominate market sentiment towards gold. In the medium to long term, global economic uncertainties and reflation pressures may provide support for gold prices. However, investors need to be wary of price volatility risks and balance returns and risks through diversified investment strategies.

The market carries risks, and investment should be cautious. This article does not constitute personal investment advice and has not taken into account individual users' specific investment goals, financial situations, or needs. Users should consider whether any opinions, viewpoints, or conclusions in this article are suitable for their particular circumstances. Investing based on this is at one's own responsibility.

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